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I Help Tech Professionals Navigate Inflection Points

When you're pushing for the next level but feel stuck, getting feedback that doesn't match your impact, or facing decisions with no clear answer.

I help you see what's actually in the way — and move forward with clarity.

Book a strategy session

I take on a small number of new clients each quarter — let's have a free strategy session to decide the fit.

You feel something is off — but you don't know if it's you, your org, or your industry.

You're spending more energy managing how you're perceived than doing the work itself.

You built your career on being great at one thing — and now the job is asking for something completely different.

You know what you're not good at — and you're afraid it's about to show up that changes how people see you.

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How I work with clients

All sessions are 1:1. I start with a free strategy session so you can decide if the fit and chemistry feel right.

Something Has to Change

The path you planned for looks nothing like it did a year ago. You're not sure if you need a new role, a new company, or a new chapter entirely — you just know something has to give.

We work on: separating burnout from misalignment, understanding what you actually want (not what you think you should want), and making the next move with conviction instead of panic.

The Rules Keep Changing

You're adapting as fast as you can — new skills, new expectations, new scoreboard. But the feedback doesn't match the effort, and nobody's telling you how you're being evaluated.

We work on: reading the real scoreboard, understanding what your level actually demands, and building a leadership style that's yours — not a performance.

The Room Got Quieter

The higher you've climbed, the lonelier it gets. You're navigating politics, managing up, and making high-stakes calls with less and less honest input.

We work on: thinking partnership, navigating power dynamics without losing yourself, and making decisions with clear eyes when nobody will tell you the truth.

I've been where you are.

Amy Wu

Drawing from 10+ years at LinkedIn and Instacart — where I grew from IC to Engineering Director leading 50+ engineers — I bring an insider understanding of how performance, promotion, and influence actually work inside tech organizations. Each transition required becoming a different kind of leader:

  • IC to Tech Lead — it stopped being about my code
  • Tech Lead to Manager — the scoreboard changed and nobody told me
  • Manager to Senior Manager — my job became replacing myself
  • Senior Manager to Director — politics weren't optional anymore
  • Director to Builder — I walked away from the title and started building again

I navigated all of them as often the only Asian and woman in the room — which meant less room to figure it out in public.

I coach from pattern recognition, not frameworks or clichés. I help clients clarify what's really being asked, spot the patterns that are hard to see from the inside, and move forward with clarity and intention.

Formerly at

Engineering Director, Instacart Engineering Lead, LinkedIn Promoted 5x in 10 years iNLP Practitioner Mentored and coached dozens of women in tech

In Their Words

From the Blog

Recent Posts

Why I Walked Away from My Director Role

I was at the peak of my career — and I wasn't happier. Despite the title and the trajectory, I'd lost control of my time and sight of what made me feel fulfilled.

"It's been a long time since I saw you work so hard, but so happy at the same time."
Read the article

Being Assertive Without Being Aggressive

Generic assertiveness advice rarely helps — this piece shows how to calibrate your presence by context: decisive with executives, open with your team.

"Real presence isn't louder — it's calibrated to context."
Read the article

The Smartest Person in the Room Is the Bottleneck

Being the go-to problem solver feels like strength — until it becomes the thing holding your team back. Real leadership means making the room smarter.

"A leader's job isn't to be the smartest person in the room. It's to make the room smarter."
Read the article
Read more on Substack →

Clarity starts with a conversation.

You don't need more advice. You need help revealing what you can't see from inside it.

1

Clarity Call

Free. 30 minutes. Let's decide the fit.

2

Design the Fit

Around your situation. 3–6 months.

3

The Work

Real situations. Real talk. Your chair.

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